4 reasons to talk about social innovation
I don’t know if you remember, but Blockforce is a blockchain solutions company for social innovation. Here, you can understand a little more about the concepts that guide this theme.
But why is it so important today ?! Check it out:
- The world is screaming
In recent times, human beings drastically influenced the way our planet functions. Our choices, both personal and collective, have resulted in systemic environmental and social disruptions.
Climate change, deforestation, poverty, biodiversity changes, extreme social inequality and a rise in rates for mental illnesses such as depression, are some of the many challenges we face today.
In addition to structural issues we have to deal with exponential population growth worldwide that may reach ten billion people by 2020 and individual life expectancy. How to promote sustainable development, considering the limited natural resources and conditions of extreme poverty?
The world is screaming and only we can help it.
2. Consumers are demanding
The world is constantly changing and so is the way we consume products and services. The network logic, guided by the emergence of the internet, revolutionized the way we act, think and exist in this world.
We are advancing to the next stage of human consciousness. In addition to organizing ourselves in a distributed way, people today tend to live by clear and lively purposes. So, there is a high expectation from consumers in relation to organizations. People now value conscientious consumption and responsible market practices. In fact, no longer consumers are simply that, instead, they also feel the need to be part of the production process, therefore, they act in differently, taking part in multiple areas: customer, consumer, supplier, user, producer, employee …
According to Nielsen Study 2019 — Brazilians are increasingly sustainable and aware:
- 42% of Brazilian consumers are changing their consumption habits to reduce negative environmental impact
- 56% give up buying if they discover that the brand adopts harmful environmental practices
- 91% say they have a high chance of considering the reputation of a brand or company before buying a product
- 71% give preference to products from brands committed to environmental and social actions.
And this is also a global trend. There is a demand for conscious consumption and this is only the beginning.
3. The new role of brands in society
Increasingly, brands and organizations are being questioned about their role as agents of transformation in society. Today, a brand is not restricted as a service provider, they also has the role of disseminating a positioning towards society, as well as establishing trends. Fortunately, organizations are realizing that an efficient and adequate business, in addition of profiting, is one that minds the impacts of their decisions on workers, customers, suppliers, the community and the environment.
A clear, consistent, and growing example of this new model are Certified B Corporations. Participating in a global movement, companies with B certification aim to work with a motto where success is measured by the well-being of people, societies, and nature.
“We can do better. Our business needs to be driven by purpose and not just short-term profits.” — Robert Edward Freeman, author of the best-selling Strategic Management: A Stakeholder Approach
Today, having integrity, sustainability, is not a market prowess, but an attribute that all brands should genuinely exercise.
4. Workers seek to connect with impact
According to Mercer’s Global Talent Trends 2018 study, the key factors that employees seek include: flexibility, well-being commitment, and purposeful work.
Perhaps the most underestimated desire of modern employees is to work with a purpose. Unfortunately, in many companies, the purpose side is overlooked due to a narrow view for only generating profits.
According to the study, many employees feel that they are only working for a salary and are not contributing to the greater good of society, which undermines motivation, productivity, and overall job satisfaction.
According to Mercer, ascending employees are three times more likely to work for a company with a strong sense of purpose. However, only 13% of the surveyed companies offer a consolidated purpose for workers.
Once you take responsibility for a real cause, working with social innovation is an opportunity to find a personal and professional purpose.
So, let’s go? Contact us to talk more about social innovation at https://blockforce.in/
